‘Nope’ is Jordan Peele’s latest No. 1 film at the box office
It is Peele’s third film in a row to open at No. 1 at the North American box office and the biggest domestic opening for an original script since 2019’s “Us,” Peele’s last film, according to the studio.
Despite its plot being shrouded in mystery, “Nope” was one of the most anticipated movies of the year, so its opening is bit lackluster. However, it is still solid considering that the film is rated R, isn’t tied to a blockbuster brand or sequel and had a relatively modest production budget of $68 million.
Dergarabedian also noted that there’s really no competition in the weeks to come, which may be good news for ticket sales going forward.
Why “Nope” didn’t make more could be due to myriad reasons. For starters, Peele’s films — while entertaining — are reliably cerebral. That could leave some audiences perplexed rather than pleased, which explains the film’s “B” CinemaScore.
Also, the marketing around “Nope” was deeply cryptic and that may have led to more people being wary of diving in this weekend. This is especially the case right now as inflation is soaring and audiences are being careful with how they spend their money.
All in all, the opening of “Nope” was in the range of projections and will go down as another win for Peele and Universal.
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