Tesla Is Just a Car Company, and It’s Time Wall Street Valued It as Such

There are few constants on Wall Street. But one thing investors can always count on is a next-big-thing trend demanding attention. For much of the past half-decade, electric vehicles (EVs) have ranked high on the list of game-changing innovations.

Although estimates vary wildly, as you’d expect from any industry-changing technology, Fortune Business Insights has penciled in a nearly 18% compound annual growth rate for the worldwide EV market through 2030. By the turn of the decade, we could be talking about nearly $1.6 trillion in annual sales.

At the moment, North American EV leader Tesla (TSLA -12.12%) is leading the charge (pardon the necessary pun). Led by outspoken CEO Elon Musk, Tesla has introduced five mass-produced models (3, S, Y, X, and Cybertruck), and spread its wings into energy, storage, and various services, including its Supercharger network.

Image source: Tesla.

While Tesla is viewed by its shareholders as something of an artificial intelligence (AI), technology, and automaking company rolled into one, I’m going to show you why it’s nothing more than a car company that should be valued as such by Wall Street.

Tesla broke the mold for automakers

Before digging into what’s wrong with Tesla and the lofty valuation Wall Street has bestowed on the most valuable automaker by market cap, let me start by giving the company credit where credit is due.

Tesla became the first auto company in more than a half-decade to organically build itself from the ground up to mass production. That didn’t happen by accident. Although it took a lot of capital, Tesla has seen its Model Y sport utility vehicle blossom into the best-selling vehicle in the world, based on the company’s own preliminary data.

Furthermore, Tesla has become the only pure-play EV manufacturer to generate a recurring profit, based on generally accepted accounting principles (GAAP). On Wednesday, Jan. 24, it reported its fourth consecutive year of GAAP profits. While legacy automakers are often generating sizable profits from their internal-combustion engine vehicles, their EV segments are bleeding red.

I’ll also add that investors appreciate the innovative capacity that Elon Musk has brought to the table. He’s overseen the launch of Models 3, S, X, and Y, along with the Cybertruck, Tesla Semi, and a host of battery/storage solutions. It’s fair to question if Tesla would be worth anywhere close to $661 billion without Elon Musk steering the ship.

Let’s face the facts: Tesla is just a car company

But this brings me back to the point at hand, Tesla’s valuation. A roughly $661 billion market cap equates to the combined market value of many of the largest automakers. Tesla sustains this ultra-premium valuation on the basis that it’s an AI-driven technology company. But dig into its operating results and history of fulfilling the promises made by Elon Musk and you’ll find otherwise.

For example, Tesla brought in $96.8 billion in total revenue in 2023. Only $6 billion derived from its Energy Generation and Storage segment, with an additional $8.3 billion traced back to its “Services and other revenue.” This means 85% of the company’s revenue comes from selling and leasing EVs.

As a company like Amazon (AMZN 0.56%) has shown, it’s OK for ancillary operating segments to do the heavy lifting, with regard to operating income and cash flow. Although Amazon generates the bulk of its revenue from its online marketplace, most of its operating income and cash flow comes from its world-leading cloud infrastructure service segment, Amazon Web Services (AWS). AWS makes up just a sixth of Amazon’s net sales, but has accounted for the entirety of Amazon’s operating income in select quarters.

However, Tesla’s ancillary segments are mostly for show, at least from an operating standpoint. Though total storage deployed (in megawatt (MW)-hours) rose by 125% in 2023 from the prior-year period, solar deployed (in MW) declined by 36% from 2022. Despite Energy Generation and Storage revenue rising by 10% during the fourth quarter from the prior-year period, it was down from what was reported in the first, second, and third quarter of 2023.

Furthermore, Services revenue of $2.166 billion was flat in the fourth quarter from the sequential third quarter, with a gross margin of just 2.7%. Once operating expenses are factored in, neither Energy Generation and Storage nor Services are doing much of anything to move the needle for Tesla.

The Model 3 is Tesla’s flagship sedan. Image source: Tesla.

Tesla’s auto business is facing mounting headwinds

The painful truth for Tesla is that it’s a more or less average automaker contending with mounting headwinds in a highly competitive industry.

Beginning in early 2023, Tesla began slashing the selling price on Models 3, S, X, and Y. Although optimists had assumed that these price cuts were strategic and based on improving production efficiencies, Musk noted during Tesla’s annual shareholder meeting in May that the…