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ELF Beauty Stock Just Got A Promotion. Here’s Why It’s Falling.


ELF Beauty (ELF) will join the S&P MidCap 400 index, replacing Spirit Realty Capital (SRC), S&P Dow Jones Indices announced Wednesday night. Coal miner Peabody Energy Corp. (BTU) will replace ELF stock in the S&P SmallCap 600 index.



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ELF Beauty fell 5% early Thursday. BTU stock jumped more than 7%, rebounding above its 50-day moving average.

The changes will take place before the open on Jan. 23. Realty Income (O) is acquiring Spirit Realty around that date.

Why is ELF stock falling on the promotion? More mutual funds and ETFs track the S&P SmallCap 600 than the S&P MidCap 400.

ELF Beauty is on IBD Leaderboard.

Please follow Ed Carson on Threads at @edcarson1971, X/Twitter at @IBD_ECarson and Bluesky at @edcarson.bsky.social for stock market updates and more.

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