AKRON, Ohio – Ethicrace Clothing, an online retailer specializing in men’s and women’s fashions, opened its flagship store late last month.
Kenmore resident Terrence Bailey, 42, started Ethicrace in 2010 with two T-shirt designs. The Ethicrace online store has been in operation since 2016, but opening the flagship store is the culmination of a lifelong dream for Bailey, who works in the store with his son. It’s located at 971 Kenmore Blvd. in Akron.
“Even as a little kid, I always wanted to have my own clothing brand,” Bailey said. “I took the initiative of starting it and going off of the faith of God. I was supposed to open up two years ago, but then COVID hit, so I really just got back into it within the last 3-4 months and finished up everything.”
Ethicrace is a combination of the words “ethic” and “race,” according to Bailey. Ethics are important for Bailey, who believes everything is God-given and that if you don’t have morals you don’t stand for anything. The “race” part of the name refers to Bailey’s belief that people are all members of the human race.
“With everything that is going on in the world — poverty, hunger, war, racism — everything is trying to divide us,” he said. “But when you think about it, we’re all just one race. We’re all the human race.”
Ethicrace offers clothing and accessories for men, women and unisex styles, including T-shirts, hats, hoodies, jogging suits, sweaters, belts and purses. Bailey plans to expand his offerings to include kid’s clothing as well. He sources his hats from an Ohio-based manufacturer and uses an Akron print shop to screen print his T-shirts.
Since opening his flagship store May 29, Bailey said the response from the community has been moving. Akron Mayor Dan Horrigan also visited the store and welcomed Bailey.
“The response has been great. We’ve had a lot of support from the community. It’s a blessing to come in and be welcomed,” he said.
Though Bailey appreciates the support he has received, the backing that matters most is that of his family, particularly his mom.
“My mom told me she was proud of me, and that right there is all I needed to hear,” he said. “Anything from anybody else is extra and I appreciate it, but for my mom to say that she’s proud of me, that right there is my stamp.”
Bailey grew up in West Akron and attended Firestone and later Buchtel High School. He studied at the University of Akron for two years before deciding to try entrepreneurship. He operated a photo studio for a few years in the Ethicrace building before starting Bailey Boys LLC, a real estate investment company, in 2017.
Ethicrace Clothing store hours are Monday-Thursday from noon to 8 p.m. and Friday and Saturday from 10 a.m. to 6 p.m. The store is closed on Sundays.
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